ITSBYFRED

ITSBYFRED

Crafting purposeful, beautiful interiors with a story to tell. With over a decade of London experience in high-end residential, hospitality and commercial design, now bringing timeless elegance and bespoke creativity worldwide.

Steel, sound, and soul. A mix of brushed stainless precision and concrete calm, where brutalist edges meet mid-century warmth. A relaxed vinyl lounge concept designed for conversation, rhythm, and reflection. #InteriorDesign #BrutalistWarmth #VinylL
The private listening room is fully upholstered and soundproof for the best music experience. Designed with an infinity mirror ceiling, plush upholstered velvet banquettes and matching dark chartreuse carpet for seamless continuation. #projectsabima
Fresh out of production and ready to be shipped for lots of cocktail drinking bottoms!
Designed in Australia for Ho Chi Minh City, Vietnam 👀 developing this design to become an oasis destination to relax in, situated on the 6th floor of a repurposed old build to help escape the high heat and the sounds of the local scooters. Can't wai
Rustic reds that are rich in colour and texture for Melbourne's next best washroom. Image one is the carved stone sink, and it is bloody beautiful. Specifying the Miyako handmade mosaics for the walls and this venetian style floor tile in a larger fo
These beautiful pendants were hand crafted by a talented artisan for our hospitality project in Sydney. Every link hand made and with every dent, marking and fingerprint, those unique details make them even more special #ITSBYFRED
New everything.
5:49AM, Dubai Sunrise awakens, Smoke from the woodfire as the ovens come alive.. Specks of flour flying into the air.. Steam is coming off the coffee machine.. Smell of fresh herbs on the counter, Jotting notes in a journal with coffee in hand
She'll be a classic with a twist by early 2026! #ITSBYFRED #ITSBYFRED_Residential
Think crackling vinyls, shaggy carpet ceilings and Cork floors 👀 #ITSBYFRED