ITS BY FRED is a boutique interior design studio led by British designer Andretti Fung, creating purposeful, beautiful spaces shaped by storytelling. With experience across high-end residential and hospitality projects in Sydney, Melbourne, London, Dubai and Southeast Asia, the studio brings a refined yet playful aesthetic, balancing modern luxury with character, craft, and emotional resonance. From heritage townhouses to concept-driven restaurants and cafés, ITS BY FRED specialises in concept development, 3D visualisation, spatial planning, FF&E and full-service design. Known for its editorial sensibility, layered materials, and narrative-first approach, the studio transforms spaces into destinations that feel lived-in, loved, and deeply considered. Ideal for clients seeking thoughtful design, strong creative direction, and a collaborative process.